Promote your Dog-friendly Cafe, Pub, B&B, Hotel – for FREE

Often overlooked as a niche market, Pet Travel is a large and growing – and evolving – market (with Millennials increasingly to the fore), and a missed business opportunity for the Accommodation & Hospitality sectors.

Missed business from Overseas & Domestic Visitors

Many overseas visitors (UK, France, Germany) do not travel here at all as they consider Ireland to be so unfriendly in its treatment of dogs. In addition, a large majority of domestic Pet Lovers opt for self-catering accommodation as they believe there are so few serviced accommodation options available.

While they are both largely correct, the perception is actually worse than the reality. The question is: Why?

WoofAdvisor was founded to cater for both sides of this market: Pet Lovers who increasingly want to find dog-friendly Accommodation, and the Accommodation, Hospitality & Pet sectors who are missing out on this opportunity.

Wyatt Hotel Westport Co. Mayo
Wyatt Hotel Westport Co. Mayo

Why the Hospitality Sector is also losing out

It’s not just a question of accommodation: people travelling with their dogs are also looking for dog-friendly Cafes, Pubs, Restaurants etc., as they cannot leave the dog alone in their hotel room, do not want to leave it the car, or are out for the day or on a walk and just want a pit stop – with their Dog!

Dockyard No. 8 Restaurant Cafe Bray
Dockyard No. 8 Restaurant Cafe Bray

So what’s the big deal?

Euromonitor International analysed the missed business opportunity thus:

“Pet travel represents opportunities for additional revenue growth of up to 30% per year for hotel and travel agents which choose to incorporate pet services…….Pet owners are also prepared to pay a premium to guarantee the health and well-being of their four-legged friends, up to over 30% on standard prices.

 Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family.  The opportunity to commercialise this trend into a vast range of goods and services is staggering for the company that can position itself to gain credibility among this growing demographic.” *

Value Proposition for pet-friendly businesses

In addition to less competition in locale-based pet-friendly accommodation search results, there are many benefits – of significant value – for a business, town or region opening its doors to pet lovers.

Value Proposition for Accommodation Providers

So who actually travels with their pet?

Millennials are the fastest growing target market

While the ‘baby boomer’ or ‘empty nester’ generation has been the traditional mainstay of the pet travel market, the landscape is changing, with Millennials increasingly coming to the fore in terms of travel, pet ownership, and pet travel.

Shaun Quinn Failte Ireland CEO 2016:

Millennials are 20% of world population, will represent 50% of global travel spend by 2020″.

“By 2017, Millennials will outspend baby boomers on hotels.  Millennials have already surpassed Baby Boomers in terms of Pet Ownership”**

Opportunity for Destination Marketing / Tourism Clusters

As stated earlier, people travelling with their pets are not just looking for pet-friendly accommodation: they also need all the local pet-friendly hospitality options and amenities: Cafes, Restaurants, Pubs, Beaches, Walks, Parks……

The benefit with this approach is that all local stakeholders benefit.

Destination Marketing - Tourism Clusters with logo 2

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For more information on promoting offers via our Newsetter contact: info@woofadvisor.com

 

About WoofAdvisor.com

How WoofAdvisor works video: https://youtu.be/dzv574QZZEA

Facebook 2.5K Likes  https://www.facebook.com/WoofAdvisor/

Twitter 2.2K Followers  https://twitter.com/woofadvisor

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Dublin Tech Summit

WoofAdvisor was one of the companies showcasing in the #Startup100 programme at Dublin Tech Summit Convention Centre Dublin February 2017.

Bank of Ireland StartLab Incubator

WoofAdvisor was one of eight participants on Bank of Ireland’s StartLab incubator.

 

*Sources:

  • Euromonitor November 2013
  • Gina Westbrook, Director, Strategy Briefings 8th October 2014
  • Gfk Pet Ownership Survey 2016
    Euromonitor November 2013
    Gina Westbrook, Director, Strategy Briefings 8th October 2014
    Failte Ireland CEO Shaun Quinn 2016
    Experian Marketing Services, Simmons National Consumer Survey 2016
    2015 4th annual travel survey Pet Insurer Petplan

Gerry Molloy

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